REWE Group Corporate Website Redesign
Client
REWE Group
Agency
Parasol IslandRole
UX/UI Designer
Platforms
Web / Mobile Web
Live Project
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Redesigned corporate website for a major German retail group, creating a seamless user experience for stakeholders and journalists with enhanced accessibility and personalized content features.
Context & Background
REWE Group needed to remake their corporate website to better serve their stakeholders and communicate their corporate mission. The website needed to align with the company's brand values of sustainability, diversity, and innovation while creating a seamless, user-friendly interface for journalists and other stakeholders.
Goals
Business Goals
- →Enhance user experience and align with brand values
- →Enable journalists to quickly collect and share relevant content
- →Improve search engine rankings and organic traffic
- →Support continuous content updates and improvements
User Goals
- →Easy access to key sections like sustainability initiatives and corporate news
- →Clear navigation between interconnected topics
- →Consistent experience across all devices
- →Full accessibility for all visitors
Constraints & Challenges
- •Managing complex topic structures across diverse content areas
- •Integrating various multimedia elements (animations, interactive features, videos)
- •Ensuring WCAG AA level accessibility compliance
- •Balancing the needs of different target audiences
My Role & Responsibilities
- →UX/UI concept and design for website redesign
- →Information architecture for complex topic structures
- →Analytics integration and implementation
- →Design system development
- →Continuous UX/UI updates and improvements
- →SEO optimization strategies
Key Features
Tagged Content System
Advanced filtering system allowing users to refine content based on tags and categories, with related topics section encouraging deeper exploration.
Individual Collection Feature
Personalized collection feature allowing journalists to select and mark favorite content, shareable via unique link with specified availability period.
Annual Numbers (2022 Annual Report)
Visually engaging digital report with animations and special modules, presenting financial information in accessible, interactive format.
Comprehensive Accessibility
WCAG AA level compliance with keyboard navigation, screen reader compatibility, and high-contrast modes for all visitors.
Outcome & Impact
- ✓Significant increase in newsletter subscriptions with multiple customizable groups
- ✓Major traffic increase through advanced SEO strategies
- ✓Improved search engine rankings driving more organic traffic
- ✓Flexible design system enabling rapid updates and maintaining high quality