Schalke04 Official Mobile App
Designed comprehensive mobile companion for football fans, integrating e-ticketing, mobile payments, live match updates, and context-aware content that adapts based on time and location.
Context & Background
Schalke04 needed a modern mobile app to enhance fan engagement and provide comprehensive digital services for match-day experiences. The app was designed to be the ultimate companion for stadium visits and remote fan experiences, with on-premise features for enhanced stadium engagement.
Goals
Business Goals
- →Enhance fan engagement and retention
- →Digitize ticketing and payment systems
- →Provide real-time match information and updates
- →Create additional revenue streams through in-app payments
- →Build stronger connection between club and fans
User Goals
- →Easy access to tickets and match information
- →Real-time updates during matches
- →Personalized content and player information
- →Convenient payment options at the stadium
- →Seamless experience whether at home or in the stadium
Constraints & Challenges
- •Ensuring real-time data accuracy for live match updates
- •Integrating multimedia elements (videos, live statistics, ticker)
- •Payment system integration with stadium infrastructure
- •Location-based content adaptation
- •Managing different user contexts (in-stadium vs. remote viewing)
My Role & Responsibilities
- →Created extensive UX concept with comprehensive wireframes
- →Developed detailed user flows for all app features
- →UI design for mobile app (iOS and Android)
- →Designed user testing protocols and scenarios
- →Information architecture for fan engagement features
- →E-ticketing and payment flow design
Key Features
E-Tickets
Buy and share tickets directly within the app, with mobile phone functioning as entrance ticket, simplifying ticket management and stadium entry.
Integrated Payment System
Built-in payment system for convenient smartphone payments at food stands and merchandise locations, eliminating need for cash or cards.
Situational Content
App adapts content on homescreen based on time and location relative to a match, with different displays during match depending on whether user is in the stadium or at home.
Live Match Updates
Real-time scores, statistics, and live ticker for instant notifications with up-to-the-minute match information.
Outcome & Impact
- ✓Streamlined match-day experience with integrated ticketing and payments
- ✓Enhanced fan engagement through personalized, context-aware content
- ✓Improved connection between club and fans through dedicated platform